Our story

“Everyone carries a message in this life—mine is spoken through nature.”

I’m Salma, a former TV anchor from Lebanon with over 20 years of experience in journalism and storytelling. In 2019, I began a new chapter in Australia—far from home, culture, and familiarity. Starting over was not easy, but it led me back to something deeply personal: the art of soapmaking.

As a child, I watched my grandparents craft pure olive oil soap on their farm, using time-honored methods and ingredients from the earth. Their wisdom stayed with me—especially my grandfather’s words: “Treasures are buried in the earth.”

Out of that memory, Salma by Nature was born.

Today, I handcraft every bar of soap with love, using only natural, earth-sourced ingredients. No harsh chemicals. No artificial additives. Just pure, luxurious skincare inspired by ancient beauty rituals and generations of tradition.

Salma by Nature is more than a soap brand—it's a story of resilience, heritage, and healing. Every product reflects the journey from my roots in Lebanon to my life in Australia, and a deep belief that nature holds the key to true beauty.

Thank you for being part of this story.